At Thermory, we’re proud to work with partners who don’t just build saunas—they build experiences. That’s why we’re shining a spotlight on Superior Saunas, a leader in North America’s modern thermic bathing movement and one of our most innovative collaborators. From their commitment to craftsmanship to their growing wellness community, Superior Saunas exemplifies what it means to elevate heat and steam into something truly transformative.
“Superior Saunas’ dedication to enhancing sauna culture in North America is truly remarkable, and Thermory is proud to be a partner,” says Mark Challinor, Thermory USA CEO. “Upon visiting Superior, one of the first things you notice is the extremely high level of craftmanship that goes into every unit.”
Bold Moves, Grounded Mission
Superior Saunas blends global inspiration with modern precision. Drawing from centuries-old sauna and steam traditions across cultures, their team reimagines sauna practices through a contemporary lens. Using sustainable materials, cutting-edge design, and a clear focus on user experience, they craft environments that are both beautiful and healing.
As they share on their website, they are “inspired by all the ways cultures across the globe use heat and steam to heal, refresh and relax. We blend them to create elevated sauna and thermic bathing experiences.”
Their work goes beyond design and construction—it’s about creating moments of joy, wellness, and connection.
More Than Saunas: It’s a Way of Life!
One of the things that sets Superior Saunas apart is their dedication to building a community around sauna culture. Through events like sauna-building workshops, guided steam therapy, and public wellness experiences (like when they brought saunas to a brewery!), they’re helping more people understand the value of saunas—and how it fits into modern life.
Their signature events are an invitation: to slow down, breathe deep, and embrace the heat.
The Power of Meaningful Design: Why They Choose Thermory
Superior Saunas has been using Thermory products since 2023, and their team quickly recognized the value of our materials in delivering high-quality sauna experiences.
Shaelyn Crutchley, President and CMO, reports, “Thermory consistently sets the bar when it comes to quality, precision, and performance. Every piece of lumber is beautifully milled and thermally modified for long-term durability. It’s reliable, easy to work with, and looks incredible in finished builds.
That combination of beauty and performance allows Superior to confidently serve both residential clients and large-scale commercial projects. As one of Thermory’s top U.S. distributors and retailers, they’re helping make our products accessible to a wider audience—while raising expectations in the sauna space.”
Spotlight Project: The Starlight Sauna
One standout project that perfectly captures the spirit of our partnership is the Starlight Sauna—a 20-person mobile container sauna that’s become a sensation in the sauna community.
Built using Ignite by Thermory in Brushed Black for the interior walls and ceiling, and paired with hand-crafted 4×4 incense cedar benches, the sauna offers a dramatic, immersive environment. Over 200 embedded fiber optic lights twinkle across the ceiling like a night sky—turning each session into a sensory escape.
“This build shows just how far sauna design can go. The charred aesthetic of Thermory Ignite created a stunning contrast with the natural wood. The result was an immersive visual experience — becoming a signature example of what Thermory materials can help us achieve.”
Designing with Intent, Building with Heart
The most common feedback Superior receives from their clients? The quality of Thermory wood. Customers and builders appreciate its clean lines, rich tones, and stability—even under heavy, frequent use.
Crutchley adds, “Partnering with Thermory has allowed us to grow in step with rising demand. From DIY kits to full-scale commercial builds, Thermory gives us the confidence to create something lasting — Thermory has become an integral part of our offering — and our reputation as a premium sauna supplier.”
Beyond product quality, Superior Saunas is deeply committed to environmental and social responsibility. Their sustainability practices, inclusive workplace culture, and community involvement reflect values that align closely with our own at Thermory.
Mark Challinor adds, “No details are overlooked (at Superior Saunas), and no shortcuts are taken that might compromise quality.”
We’re proud to be a part of their journey: where innovation meets intention, and where every sauna invites people to feel more grounded, more human, and more whole.
To learn more about Superior Saunas and see their work in action, visit their site.
Image Credits: Aly Kat, Superior Saunas.
