We’re excited to shine a spotlight on Symmetry Sauna—a Coeur d’Alene, Idaho-based company elevating the art of sauna design and craftsmanship. Built on a passion for quality, intention, and wellness, Symmetry has quickly become one of the fastest-growing custom sauna companies in the country.
“We have been offering Thermory products in our saunas since day one,” says co-founder, Sam Rogers. “That’s over three years ago and hundreds upon hundreds of saunas.”
But Symmetry isn’t on this mission alone. It shares both ownership and vision with HeatPraxia, a dynamic wellness studio also based in Coeur d’Alene. Together, the two create a complete sauna ecosystem. Symmetry builds it—and HeatPraxia puts it into action.
Sauna Spaces, Soulfully Designed
Symmetry Sauna is known for its premium residential and commercial sauna designs, rooted in a deep understanding of sauna culture and its many health benefits.
As Co-Founder Joe Cruz shares:
“We love everything about sauna: the ancient tradition, the healing benefits, the modern ritual. It all started with our own sauna practice: we went deep, studying everything—from the inside out. We got into the craft of design and building, from concept to completion. Soon, people started asking about our practice and saunas. It turns out, we love helping people as much as we love saunas.”
That passion extends beyond the workshop and directly into the community, where Symmetry’s design work becomes a lived wellness experience.
“Our saunas are unique for a couple of reasons,” says Heather Gallegos, General Manager and Heat Practitioner at HeatPraxia.
“A) They are custom designed and built by Symmetry Sauna so you will not find anything like them anywhere else.
B) Each one of our saunas is different than the next; from varying lumber types to bench design all the way down to fiber optics—each sauna is special in its own way.”
The Beauty Beneath Every Build
Symmetry’s commitment to quality materials is a key reason why their builds stand out—and why they’ve chosen Thermory wood from day one.
“The most common feedback we receive from customers on Thermory wood is the sheer beauty of the product,” Sam explains. “Every customer of ours raves about the quality and beauty of the lumber.”
That same sense of quality and intention shows up at HeatPraxia, where each sauna session becomes a transformative ritual.
“We graciously serve our community by sauna, cold plunge, red and NIR light therapy, halo therapy, breathwork and other restorative classes,” Heather says.
“Our mission is, ‘To be a place of healing and self-improvement where the customer is continually loved and served on their personal growth journey.’”
Symmetry Builds It. HeatPraxia Puts It Into Action.
What starts with a blueprint at Symmetry becomes a catalyst for change at HeatPraxia. While Symmetry focuses on form, function, and flawless execution, their wellness space brings those designs to life—making sauna practice accessible, community-driven, and deeply healing.
“HeatPraxia balances tradition with innovation by incorporating events that build sauna culture and spread the practice to others who may not have been introduced to sauna yet—all in the comforts of our modern studio,” Heather shares, “We encourage families to sauna together.”
The Proof is in the Practice
Both Symmetry and HeatPraxia are deeply people-focused, with outcomes that go far beyond heat and steam.
“Our customers have fully embraced sauna culture and have reported massive health benefits and overall better lives due to sauna use,” says Sam.
At HeatPraxia, those benefits are seen daily through client breakthroughs and powerful health transformations.
“We have a considerable amount of memorable feedback from our clients,” Heather says.
“One client reported to us after only their first month coming here, their doctor took them off of their high blood pressure medication. Another member reported they were able to come off of an antidepressant medication that they had been on for over a decade!”
The Next Wave Of Wellness (is warm!)
Symmetry and HeatPraxia aren’t just growing businesses—they’re growing a movement.
“We foresee a time when Symmetry and Thermory are both the biggest and best names in sauna worldwide,” Sam says. “The partnership is just in its infancy.”
“The future of sauna in the U.S. looks bright!” Heather adds, noting the growing reach of sauna culture – bringing wellness to more people and helping communities thrive.
Symmetry Sauna and HeatPraxia fuse craftsmanship with care—offering a grounded, full-circle approach to well-being, and we’re proud to be their partner.
“Everyone at Symmetry is so hardworking and amazing to work with!” says Lauren Kurkowski, Thermory Sauna Sales.
“They put time and dedication into every custom build and love to make their customers’ dreams come true—just like we do here at Thermory.”
When wellness and woodwork align, now that’s symmetry.
