When a client approaches an architect with a clear vision—”something sleek and modern, but make it feel organic”—the challenge is to balance cutting-edge design with a sense of warmth and connection to nature. For the Rua Esperanza project, this delicate balance was achieved with the help of Ignite by Thermory, a product that perfectly bridged the gap between contemporary architecture and natural aesthetics.
Finding the Missing Piece: Ignite by Thermory
“When my clients came to me, they had one big request—create something sleek and modern but make sure it feels organic,” says Rachel Hills, founder of The Hills Group. “Initially, I was leaning toward black painted cement plank siding with a lighter contrast, but when I laid it out, the whole thing felt… flat. It just didn’t have that ‘wow’ factor, let alone the natural vibe the client was after.”
At a crossroads in the design process, Rachel stumbled upon Ignite by Thermory at the International Builders’ Show (IBS). The discovery was a game-changer. “It was like finding the missing piece of the puzzle,” she recalls. Ignite offered the rich, charred wood aesthetic of traditional Shou Sugi Ban, but without the maintenance and mess associated with that technique.
The client’s desire for durability, particularly in the challenging climate of Northern California, also played a major role in the decision to go with Ignite. “Northern California has sizzling summers and wet, windy winters, so it was essential to select a material that could withstand the elements,” Rachel notes. “Ignite by Thermory is perfect for this region—it combines beauty with incredible durability.”
Bridging Clean Lines with Organic Comfort


The aesthetic achieved with Ignite by Thermory is a blend of modern home design and organic texture. The striking, charred wood look of Ignite was paired with natural wood planks and soft limestone, creating a visual balance between clean lines and earthy warmth.
“This combination of materials not only enhances the structure’s architectural features but also introduces a tactile, natural feel,” Rachel says. “It’s modern, yes—but it’s also deeply connected to the earth.”
Ignite by Thermory’s rich, dark tones beautifully contrast with the warm wood and limestone, creating a sense of depth and texture that elevates the overall design. “The goal was to design a home that felt both contemporary and welcoming, and Ignite helped bring that vision to life,” she adds. “It’s the perfect example of how modern design can coexist with nature.”
Durability Meets Design
While aesthetics were crucial, durability was a top priority. “In Northern California, homes have to withstand extreme weather conditions,” Rachel explains. “Ignite isn’t just beautiful—it’s built to last. It offers the look of Shou Sugi Ban without the upkeep, which makes it a perfect fit for this climate.”
Ignite is a thermally modified wood product, which means it has been treated at high temperatures to improve its durability and resistance to weather, rot, and insects. The result is a material that looks strikingly similar to Shou Sugi Ban but without the need for constant maintenance. This made it the ideal choice for a home that would be exposed to the elements year-round.
Sustainable Architecture at the Forefront
For Rachel, sustainability is an integral part of the design process. “We are committed to using eco-friendly, sustainable materials in all our projects,” she says. Ignite fits this philosophy perfectly. The product is sourced from responsibly managed forests and is free from harmful chemicals. “It’s a luxury material that’s also environmentally responsible,” Rachel adds. “This project is proof that you can have both beauty and sustainability in the same space.”
The commitment to sustainable architecture reflects a growing trend, where design choices not only address aesthetic concerns but also environmental impact. By using Ignite by Thermory, the Rua Esperanza project stands as an example of how luxury and sustainability can—and should—coexist.
A Fresh Take on Scandinavian-Transitional Design


The design of Rua Esperanza also pushes the boundaries of traditional architectural styles. “We incorporated elements of Scandinavian design, known for its clean lines, simplicity, and connection to nature,” Rachel explains. “But we gave it a fresh, transitional twist. The result is a design that feels both modern and timeless.”
The striking exterior of Rua Esperanza is a bold yet harmonious mix of materials, textures, and forms that speak to the Scandinavian ethos of functional beauty. “Ignite by Thermory plays a huge role in this,” Rachel says. “It enhances the home’s architectural features while keeping it grounded in the natural world. It’s exactly the kind of design that reflects both modern sensibilities and timeless natural beauty.”
A Home Tailored to the Client’s Vision
The evolution of Rua Esperanza’s design underscores the importance of flexibility and client-centered innovation. “The original design was quite different,” Rachel admits. “But once we found Ignite, everything clicked into place. It perfectly matched the client’s vision for a home that was both modern and organic, sleek yet warm.”
The finished home is a reflection of this collaborative design process, a space that feels as though it was custom-tailored to its owners. “In the end, it’s about creating a home that feels right for the people who will live there,” says Rachel. “Ignite by Thermory helped us do that—it brought the design to life in a way that felt authentic and meaningful.”
The Rua Esperanza project is a testament to how thoughtful material choices, innovative design, and a commitment to sustainable architecture can come together to create a home that feels both modern and timeless. Thanks to Thermory Ignite, this stunning residential building in Northern California is a true reflection of the client’s vision—and a shining example of what happens when luxury meets nature.
Image Credits: Rachel Hills Design Company. Kat Alves Photography.